Année Universitaire 2025-2026

The Modules
The course is divided into four modules
Module 1
Unit 1 The Nature and Scope of Marketing
Unit 2 Review of Marketing of Services
Unit 3 Overview of Financial Services
Unit 4 Service and Customer Orientation
Module 2
Unit 1 Retail and Wholesale Banking
Unit 2 The Nature and Scope of Consumer Behaviour/Decision
Making Process
Unit 3 Segmentation, Targeting and Portioning (STP)
Unit 4 Financial Service Development and Management
Unit 5 Marketing Channels and the Effect of Technology
Module 3
Unit 1 The Nature and scope of Advertising
Unit 2 The Nature and Scope of Sales Promotion
Unit 3 Branding and Brand Management
Unit 4 Marketing Staff Retention and Loyalty
Unit 5 Marketing Research for Financial Service Industry
Module 4
Unit 1 Globalization and External Environment and its Impact on
the Financial Service Sector in Nigeria
Unit 2 Competitive Marketing Strategies for the Financial Service
Industry
Unit 3 Pricing, Profitability and Decision Making
Unit 4 Financial Services for Agricultural Marketing