معلومات المساق

The international business environment is one of the most important factors influencing companies' strategies in global markets. It is a multidimensional environment involving a variety of economic, political, legal, cultural and technological factors that directly and indirectly affect companies' cross-border performance. Companies operate in a complex and constantly changing international environment, requiring them to continuously adapt to these challenges. Policies and laws vary from state to state, and many factors that affect business operations, such as economic volatility, political instability, as well as cultural barriers that may affect communication and interaction with foreign markets, are widespread. Hence the importance of studying the international business environment, where companies must be aware of the challenges they may face and develop flexible and effective strategies to ensure their sustainability and growth in the context of sustained global competition.